Hotel Room Selling Strategies in the Middle of Corona Pandemic – The hospitality business is in danger of closing down after the corona outbreak struck. The Chairperson of the Indonesian Hotel and Restaurant Association (PHRI) of DKI Jakarta, Krishnadi said, the occupancy rate of hotels and accommodation has dropped to below 9 percent since January 2020.
According to Krishnadi, more than 30 hotel managers in Jakarta had raised the white flag. They are no longer able to survive because cash flow over the past three months cannot cover operational costs. They finally chose not to operate for an undetermined deadline.
Even so, Krishnadi continued, there are a few hotels that can survive by making special programs. “Those who survive, they offer special promos or participate in government programs by renting rooms to medical personnel,” Krishnadi said.
Hotel Room Selling Strategies in the Middle of Corona Pandemic
Based on PHRI data, at least 698 hotels in Indonesia have chosen to close all of their operational activities. Most of them are in Jakarta, Bali and Manado. In fact, not a few are forced to lay off their employees.
Hotels that have offered special offers for independent isolation or quarantine have not shown an increase in occupancy so far. Likewise with hotels that join government programs. In fact, they are likely to lose customers. Because, the presence of medical personnel who handle COVID-19 patients in that place can make consumers worry about contracting. The current situation is indeed quite difficult, PHRI handed over all decisions to the hotel manager, he said. Cara Bermain Poker
The DKI Jakarta Provincial Government is reported to have partnered with the Jakarta Regional Corporation Tourisindo to provide four of its hotels for more than 600 medical personnel who treat COVID-19 patients in the Capital City. The Ministry of Tourism cooperates with Accor Hotels Group which has four assets, namely Novotel Cikini, Mercure Cikini, Ibis Styles Sunter and Ibis Cikini. To help deal with the corona outbreak in the Capital City. Medical workers need to get support, said Director of PT Jakarta Tourisindo, Novita Dewi.
The hotels in the Capital City that offer special promos during the Covid-19 period include Swissbel-Hotel and Aryaduta Hotel Jakarta. Swissbell-Hotel Jakarta and Bali on its official page has three special promos for consumers who want to rent rooms at low rates during the corona pandemic handling period, namely the Quarantine Package, Stay Longer Package, and Stay Relax Package.
While Hotel Aryaduta launched a room rental promo for consumers who want to do independent isolation. The package named Comfort In Self-Isolation is priced at Rp 850 thousand per day. According to the President of Aryaduta Hotel Group, Greg Allan, this promo is intended for consumers who want to make hotel rooms as an independent quarantine place.
He said, this package guarantees consumers will not interact with hotel guests and employees. Consumers still get food three times a day and stay in a room that has been specially cleaned. Only for people who are isolated for 14 days independently, said Greg.